Tru Dip
Indulge without the guilt
These snacks are for those who don’t like to reach for the “healthy” granola bars that tend to disappoint when satisfying a sweet tooth. As many know, dark chocolate has many health benefits and fruits have natural sugars. Therefore, TruDip allows people to indulge in these yummy healthy snacks.
(Self-Study) Brand & Packaging Design
Recognition
Featured in the annual 2D/3D Juried Art Exhibition 2018
Sketches
Designing the packages had a lot of factors to consider such as ease of use, visual identity, and establishing a story with the brand. I knew I wanted to incorporate the brand to have an environmental cause. I researched what Fair Trade was and how they support workers who harvest the produce. Therefore, I wanted to have fruits as a main component. My intent for the visual aspect was to illustrate the fruits being dipped in chocolate so it can easily be identified to the audience what kind of produce is in the container.
Visual Identity
Establishing the natural/organic theme for this brand was simply using colors that represent that. What was challenging was figuring out the font pairing that would communicate the voice of the brand. I wanted to communicate “good quality” and “trustworthy”. I chose to incorporate a script font to balance out the curvature and playful aspect of the logo but keeping the sophistication I was looking for.
Packaging
Sketching out the designs beforehand really helped to develop the prototypes. I used inspiration from existing die-lines to customize my designs. I had gathered plenty of feedback on the older prototypes but I felt they looked similar to existing packaging. The images you see are prototypes with the product inside. I was lucky to find chocolate bars with real fruit pieces which allowed me to work with full-scale items. For the others, I hand-dipped the fruit pieces and adjusted the sizes as needed.
