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Case Study

Indulge without the guilt.

These snacks are for those who don’t like to reach for the “healthy” granola bars that tend to disappoint when satisfying a sweet-tooth. As many know, dark chocolate has many health benefits and fruits have natural sugars. Therefore, TruDip allows people to indulge in these yummy healthy snacks.

Class Assignment + Self-Study

Recognition
Featured in the annual 2D/3D Juried Art Exhibition 2018

Sketches

Designing the packages had a lot of factors to consider such as ease of use, visual identity and establishing a story with the brand. I knew I wanted to incorporate the brand to have an environmental cause. I researched on what Fair Trade was and how they support workers who harvest the produce. Therefore, I wanted to have fruits as a main component. My intent for the visual aspect was to illustrate the fruits being dipped in chocolate so it can easily be identified to the audience what kind of produce is in the container.

Visual Identity

Establishing the natural/organic theme for this brand was simply using colors that represent that. What was challenging was figuring out the font pairing that would communicate the voice of the brand. I wanted to communicate “good quality” and “trustworthy”. I chose to incorporate a script font to balance out the curvature and playful aspect from the logo but keeping the sophistication I was looking for.

Packaging

Sketching out the designs beforehand really helped to develop the prototypes. I used inspiration from existing dielines to customize my designs. I had gathered plenty of feedback on the older prototypes but I felt they looked similar to exsisting packaging. The images you see are protoypes with the product inside. I was lucky to find chocolate bars with real fruit pieces which allowed me to work with full-scale items. For the others, I hand-dipped the friut pieces and adjusted the sizes as needed.

Thank You!

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Starting a business can be stressful.⠀⠀⠀⠀⠀⠀⠀⠀⠀
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After starting my own business last year, I was using as many free resources as I could but quickly realized that it was taking too much of my time putting together invoices, sending contracts, proposals, design proofs, etc. When my last business coach recommended @MyDubsado, it changed the game!! ⠀⠀⠀⠀⠀⠀⠀⠀⠀
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If you are a service-based business that manages clients online, I highly recommend Dubsado, especially to my fellow designers, VAs, SMM, and other creatives. ⠀⠀⠀⠀⠀⠀⠀⠀⠀
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Good News!! Dubsado is having a SALE this week until Feb. 26! ⠀⠀⠀⠀⠀⠀⠀⠀⠀
1. You get an EXTRA 20% off on top of their sale if you use my code: yumyumdesigns. ⠀⠀⠀⠀⠀⠀⠀⠀⠀
2. Enter the Forever Plan Giveaway⠀⠀⠀⠀⠀⠀⠀⠀⠀
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Click the link in my bio for more info. If you have any questions about my experience with Dubsado, I will be happy and honestly tell you about it. ⠀⠀⠀⠀⠀⠀⠀⠀⠀
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#mydubsado #crm #servicebasedbusiness #businesshacks #businesstips #makeithappen #virtualassistant #creatives #dubsadogiveaway #servicebased #businesstools #sale #coaches #Designers #creativeentrepreneur
Three things you should know about working with Yu Three things you should know about working with Yumyum Designs:⠀⠀⠀⠀⠀⠀⠀⠀⠀
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- Prepare to talk about you and your business. We really like to get to know you and your situation to truly understand your needs 💻⠀⠀⠀⠀⠀⠀⠀⠀⠀
- Being honest with you because we genuinely want to see you succeed. 💁‍♀️⠀⠀⠀⠀⠀⠀⠀⠀⠀
- This isn't just a one-off project, this can be the start of a wonderful partnership in your business throughout the year (continuous support)🤝⠀⠀⠀⠀⠀⠀⠀⠀⠀
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Wanna find out if we are a perfect fit for your brand? Let me know what you are struggling with within your business. Don't worry, I don't bite (except chocolate chip cookies).
Mushrooms + packaging? You read that right! 
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Mycelium is a new sustainable packaging that could replace less environmentally friendly options, such as plastic and polystyrene. It is a completely organic, farm-grown material made from the roots of a mushroom. The roots grow around a mold to form a custom structure which holds products safely and securely in transit. (as written by WildsmithSkin.com).
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To make this natural material strong enough to package various products through transit, corn and barley husks are mixed in. But it's not just used for hugging your precious product during a bumpy delivery truck ride, it has also been used for insulation panels and interior design products such as furniture! Cool right?
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Wanna find out more? Check out this article by Grown.Bio at www.grown.bio/mycelium-packaging
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#mycelium #packagingtrends #packagingdesign #packaging #ecofriendlypackaging #enviromentallyfriendly #ecoconsious #sustainablepackaging #packaginginspiration #productdesign #productbasedbusiness #ecobusiness #packagedesigner #branddesigner #makeadifference #innovativedesign #ecofriendlydesigner #latinaowned #shopifyowners #shopifydesigner #productdesign #ecommerce #ecommercesolutions #ecommercetips #ecommercepackaging #ecommercedesigner
If you had a magic wand, what would you fix in you If you had a magic wand, what would you fix in your business? ⠀⠀⠀⠀⠀⠀⠀⠀⠀
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Too shy to share? It’s ok, I’ll go first. ⠀⠀⠀⠀⠀⠀⠀⠀⠀
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If I had a magic wand, I would fix my Imposter Syndrome, Being more consistent and impactful with my content, and my back pain from sitting for hours working on the computer. These are some things I am personally working on. ⠀⠀⠀⠀⠀⠀⠀⠀⠀
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How about you? What are some things you would like to change in your business? ⠀⠀⠀⠀⠀⠀⠀⠀⠀
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(If you are too shy to share in the comments, Dm me)
One of the most important values at Yumyum Designs One of the most important values at Yumyum Designs is…⠀⠀⠀⠀⠀⠀⠀⠀⠀
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Communication! We all have heard that communication is key in relationships. Well, I believe that the same applies to business. Without it, many problems arise.⠀⠀⠀⠀⠀⠀⠀⠀⠀
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The client gets surprised that there are added fees in their invoice, ⠀⠀⠀⠀⠀⠀⠀⠀⠀
🤔 They may misinterpret that vague email (from either side), ⠀⠀⠀⠀⠀⠀⠀⠀⠀
😓 You may not end up with the information you needed for their branding⠀⠀⠀⠀⠀⠀⠀⠀⠀
😖 They end up not trusting you and start designing things behind your back without a strategy. ⠀⠀⠀⠀⠀⠀⠀⠀⠀
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Ya, I’ve heard many horror stories about that. That is why I put as much effort into constantly checking in with my clients, making them part of the process, and try my best at setting expectations at the beginning of our time together (one way that I do this is with my Welcome Guide).⠀⠀⠀⠀⠀⠀⠀⠀⠀
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What do you value most? I would love to know!
May there be love, quality time, and gratitude in May there be love, quality time, and gratitude in the air this Valentine’s Day. I hope you are able to safely spend time with your significant other or family during these times. ⠀⠀⠀⠀⠀⠀⠀⠀⠀
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I just want to show my appreciation for you and this community for being so supportive of me. Thank you!! Be sure to show your appreciation and love to those around you who have helped you during this difficult time. ⠀⠀⠀⠀⠀⠀⠀⠀⠀
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How are you spending your time this weekend? I personally am taking a well-deserved break this weekend with my lovely boyfriend of 6 years!! Lol doesn't seem like that long of a time that we first met. ⠀⠀⠀⠀⠀⠀⠀⠀⠀
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Be Safe and spread the love (from your home).⠀⠀⠀⠀⠀⠀⠀⠀⠀
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(Lol, this is me chilling in a pool of sprinkles and dreaming of having a cone of strawberry ice cream in my hand.)⠀⠀⠀⠀⠀⠀⠀⠀⠀
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#valentinesday2021 #Loveintheair
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