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Case Study

A CINEMATIC CULINARY EXPERIENCE.

This fictional restaurant creates a unique atmosphere where both foodies and film enthusiasts come together to get a cinematic culinary experience. Inspired by a variety of films, and the love of food brought together the Director’s Cut brand identity.

Class Assignment + Self-Study

Recognition
Featured in the annual 2D/3D Juried Art Exhibition & the 2017 Adobe Design Achievement Awards
Photography
Alex Estrada

Sketches

I was given the opportunity to develop my own fictional restaurant. This made it a bit challenging to come up with something unique but after having conversations with my peers, I realized it would be great if there was a place that will inspire and excite people from all over the world to come and indulge in foods inspired by famous films! There were many possibilities for logo concepts. As you can see in the sketches, I used common visual elements to describe the word film and eating.  I also had a difficult time coming up with a brand name that would best describe the concept until someone gave me the idea for “Director’s Cut”; It was the perfect name! 

When it came to choosing the final logo, I was indecisive to choose one but with the feedback from my peers, it was clear that the circular one was the clearest and straight forward logotype.

Stationery

After figuring out the logo design, the development of the style guide for this brand became easier since I already knew I wanted to visually emulate the theater environment. The burgundy/red color represents the well-known red carpet. For the design of the stationery, I kept a classic design.

Packaging

Potentially these materials would be sold in the restaurant’s gift shop. The idea is to encourage customers to cook at home by trying out our spices and sauce collection.  The Spice collection contains four different yet universal spices that can be used in a variety of recipes. The Sauce collection is labeled with playful names for each flavor, inspired by the film itself. 

It was challenging to figure out what kind of packaging to use for items that would make sense to sell at a gift store/kitchen. At first, I actually designed labels for beer bottles to act like sauce but then I realized that it did not make sense. I figured costumers would be able to use spices and sauces to make their own creations at home, which goes with the mission of this brand. From there, I used the logo and the film wheel to come up with a visual connection for these products.

Brochure Design

This brochure shows a quick preview of what to expect in the restaurant and the facilities that take place in the restaurant.

One of the challenges was trying to emulate the reality of the restaurant with photos, but with the help of Alex (the photographer I collaborated with), I was able to capture dynamic flat lay photos that I was able to art direct with items around the house. I also made it a mission to photograph some students in a cooking class to capture the kitchen scenes. 

Website Design

The Director’s Cut website allows the customer to make reservations online and purchase merchandise. They can also subscribe to the newsletter to get updates on the new theme for the menu.

Thank You!

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After starting my own business last year, I was using as many free resources as I could but quickly realized that it was taking too much of my time putting together invoices, sending contracts, proposals, design proofs, etc. When my last business coach recommended @MyDubsado, it changed the game!! ⠀⠀⠀⠀⠀⠀⠀⠀⠀
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If you are a service-based business that manages clients online, I highly recommend Dubsado, especially to my fellow designers, VAs, SMM, and other creatives. ⠀⠀⠀⠀⠀⠀⠀⠀⠀
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Click the link in my bio for more info. If you have any questions about my experience with Dubsado, I will be happy and honestly tell you about it. ⠀⠀⠀⠀⠀⠀⠀⠀⠀
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- Prepare to talk about you and your business. We really like to get to know you and your situation to truly understand your needs 💻⠀⠀⠀⠀⠀⠀⠀⠀⠀
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Wanna find out if we are a perfect fit for your brand? Let me know what you are struggling with within your business. Don't worry, I don't bite (except chocolate chip cookies).
Mushrooms + packaging? You read that right! 
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Mycelium is a new sustainable packaging that could replace less environmentally friendly options, such as plastic and polystyrene. It is a completely organic, farm-grown material made from the roots of a mushroom. The roots grow around a mold to form a custom structure which holds products safely and securely in transit. (as written by WildsmithSkin.com).
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To make this natural material strong enough to package various products through transit, corn and barley husks are mixed in. But it's not just used for hugging your precious product during a bumpy delivery truck ride, it has also been used for insulation panels and interior design products such as furniture! Cool right?
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Wanna find out more? Check out this article by Grown.Bio at www.grown.bio/mycelium-packaging
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If you had a magic wand, what would you fix in you If you had a magic wand, what would you fix in your business? ⠀⠀⠀⠀⠀⠀⠀⠀⠀
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Too shy to share? It’s ok, I’ll go first. ⠀⠀⠀⠀⠀⠀⠀⠀⠀
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If I had a magic wand, I would fix my Imposter Syndrome, Being more consistent and impactful with my content, and my back pain from sitting for hours working on the computer. These are some things I am personally working on. ⠀⠀⠀⠀⠀⠀⠀⠀⠀
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How about you? What are some things you would like to change in your business? ⠀⠀⠀⠀⠀⠀⠀⠀⠀
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(If you are too shy to share in the comments, Dm me)
One of the most important values at Yumyum Designs One of the most important values at Yumyum Designs is…⠀⠀⠀⠀⠀⠀⠀⠀⠀
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Communication! We all have heard that communication is key in relationships. Well, I believe that the same applies to business. Without it, many problems arise.⠀⠀⠀⠀⠀⠀⠀⠀⠀
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The client gets surprised that there are added fees in their invoice, ⠀⠀⠀⠀⠀⠀⠀⠀⠀
🤔 They may misinterpret that vague email (from either side), ⠀⠀⠀⠀⠀⠀⠀⠀⠀
😓 You may not end up with the information you needed for their branding⠀⠀⠀⠀⠀⠀⠀⠀⠀
😖 They end up not trusting you and start designing things behind your back without a strategy. ⠀⠀⠀⠀⠀⠀⠀⠀⠀
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Ya, I’ve heard many horror stories about that. That is why I put as much effort into constantly checking in with my clients, making them part of the process, and try my best at setting expectations at the beginning of our time together (one way that I do this is with my Welcome Guide).⠀⠀⠀⠀⠀⠀⠀⠀⠀
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What do you value most? I would love to know!
May there be love, quality time, and gratitude in May there be love, quality time, and gratitude in the air this Valentine’s Day. I hope you are able to safely spend time with your significant other or family during these times. ⠀⠀⠀⠀⠀⠀⠀⠀⠀
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I just want to show my appreciation for you and this community for being so supportive of me. Thank you!! Be sure to show your appreciation and love to those around you who have helped you during this difficult time. ⠀⠀⠀⠀⠀⠀⠀⠀⠀
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How are you spending your time this weekend? I personally am taking a well-deserved break this weekend with my lovely boyfriend of 6 years!! Lol doesn't seem like that long of a time that we first met. ⠀⠀⠀⠀⠀⠀⠀⠀⠀
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Be Safe and spread the love (from your home).⠀⠀⠀⠀⠀⠀⠀⠀⠀
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(Lol, this is me chilling in a pool of sprinkles and dreaming of having a cone of strawberry ice cream in my hand.)⠀⠀⠀⠀⠀⠀⠀⠀⠀
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#valentinesday2021 #Loveintheair
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