Design Process

COLLEGE IS MORE THAN A CLASSROOM
As Cal Poly Pomona being a commuter school, student organizations have a hard time reaching out to most students since many commute back home right after class. With GoCampus, it makes it easier for students to make the most of their college experience.

ELEVATOR PITCH

For students who wants to make to most out of the college experience. The GoCampus app will allow students to see all the free upcoming events being offered on-campus. Unlike posters and word of-mouth, it allows all students to easily be informed and remind them about the great opportunities being offered.

PERSONA

Alex is a second year student at Cal Poly Pomona who commutes everyday from home. Alex also has a part-time job. She feels like she has not been involved on-campus as much as she would like to and has missed out on many events that were of interest. She wants to be more involved and network with people to develop more opportunities. Alex would also like to take a break from school and work during her free times.

Habits

Habits consist of heavy use of social media such as Instagram, Twitter, and Snapchat.

On school days, she would go straight home after classes and do school work in between classes. 

Goals

Make the most out of college resources other then classes.

Want to make more friends and gain networking experiences that will benefit my career.

Motivations

Receive free things on-campus such as swag items, food, and more. 

Knowing that others like my friends get involved.

Feeling rewarded for the actions and effort taken.

Frustrations

Overwhelmed with work and school.

Don't know who is going to the events (Don't want to go alone).

Uncertain if it is worth going to events on-campus.

INTERVIEW INSIGHTS

Key Insights
  • Feel discouraged to go without a friend.
  • Not knowledgeable of what kind of events are offered on-campus.
  • Most likely would go to events that would benefit her interest and career goals.
  • Some are introverted, so they would not seek events unless it has to do with their major or interest.
  • Free food is a huge beneficial motivator.
  • Would like to know about events at least three days before.
  • Would want a quick and easy way to see the events.
  • Really interested to see if their friends or classmates are attending the event as well.
  • Would like to know what to expect at the event to justify weather to go or not. 

JOURNEY MAP

STORYBOARD

WIRE FRAMES

CHECK OUT THE VISUAL DESIGN HERE