ASSOCIATED STUDENTS INC.
This is a collection of some of the posters I made for different events that were hosted by ASI for students at Cal Poly Pomona. There are three main departments under ASI such as B.E.A.T (Bronco Events and Activities Team), Games Room, and Campus Rec (campus gym). Each department host different events every year where a designer takes over the marketing of each project from sketch to print. Each project may vary in marketing materials which may include: digital marketing, social media posts, swag items and a variety of print sizes of the design. Most, if not all, posters were posted around campus and placed on digital screens in the Bronco Student center and the B.R.I.C (gym).
More In Depth
A free annual event hosted by ASI B.E.A.T has created an Alice and Wonderland tea party inspired night for student to come out to unwind and have some fun before studying hard for finals week.
Every year the designers in the marketing team would collaborate in meetings to improve the style guide for the marketing of Campus Rec. The goal is to increase attendance and inform students of the resources offered to members/students. There are several categories in the style guide that was accounted for (Intramurals, Adventures, Aquatics, and Fitness). In the style guide, each category had its own stylistic requirements that depended on the scale of the event.